Preparing a home for sale can be a daunting task for homeowners who have limited time and resources to get the job done. Despite this though, it’s still an important part of the home selling process that you can’t afford to skip. While we customize our client’s projects based on their property’s needs, one project in particular can make a significant difference in your home’s appearance, and that’s paint.
At Chicagoland Home Staging we’re often asked:
“Why do I have to paint my home before I sell it? The new buyers will probably paint it anyway.”
This is a common objection for home sellers. They often believe that buyers enjoy turning someone else’s home into their own. They think picking out new carpeting, stripping wallpaper, and painting every room is somehow an exciting opportunity. The truth though is most buyers, particularly millennial home buyers, buy new so they don’t have to do the work.
Overcoming the Paint Objection
We can quantify and prove this by the fact that new home communities sell more easily than existing homes, and typically for more dollars per square foot, with fewer upgrades. The way to compete with new construction and to showcase the value of upgrades is by making the home appear in near new condition.
This vacant property had bold hues on the wall prior to staging. By adding a neutral color that feels a little more “current” helps make the home look like new. The transformation of this room (pictured below) creates a compelling appeal to buyers.
Paint Can Deter a Sale by Eliminating Potential Buyers
Before a potential buyer ever comes to see your home, they will look at the photos online. If they don’t connect with them, buyers will reject the home before ever stepping foot into it. One of the biggest reasons that home buyers reject photos online is actually because they don’t like something in it – often wallpaper, carpet colors, or paint choices. Even if the seller offers concessions or allowances to replace them, often times buyers won’t be able to see past what’s in the photograph.
When paint colors get more extreme or taste specific, then buyers are even more likely to reject the home online.
By giving sellers a neutral home where they can imagine their life and belongings, the likelihood that the home will sell for more money. Paint is a low cost way to neutralize and depersonalize a home, while making it feel fresh, clean and new.
Our team of experts and designers are passionate about inspiring you with the possibilities your space could have, while ultimately helping your home sell faster. To learn more about how we transform rooms with staging to help your home sell faster, contact Chicagoland Home Staging for an instant home quote in DuPage County!