One of the biggest questions people are asking today is, “why use home staging in such a hot market?” In 2020, 41% of sellers who used a real estate agent found them through a friend or family referral. As a listing agent, successful REALTORS have the advantage when it comes to word of mouth referrals who have built their brand and referral network.
The housing market’s highs and lows will come and go, but two things must remain for a REALTOR. That’s the ability to make a name for the service provided and the ability to create continuous referrals. And one of the best ways to do that is through the close and extended family of your current homes sales.
Impress Home Sellers With These Home Staging Results
Positioning a property to stand out in person and online.
The ability to move a property quickly.
Obtaining top dollar for a sale.
These are the things home sellers are looking for!
Your REALTOR reputation is the strongest advantage you have for ongoing clients. And one of the best ways to obtain those ongoing clients is through the family of the homeowner you are currently working with.
Wow Home Seller Families For Future Referrals
One thing to consider when it comes to family dynamics is age. Baby boomers make up an estimated 43% of the home seller market, so depending on how old your sellers are, they may have parents, siblings, aunts, uncles, or cousins in this age group.
The aging parents of your home seller are going to be some of the most benefited from your services at a REALTOR. If they choose to vacate a home for a senior living facility, this is the perfect time to introduce the latest design and home furnishings to the house.
“Many homes have been lived in for 50 plus years and the furnishings reflect that. As a result, the owner will often receive a lower priced offer even in a hot market,” says Margaret Gehr, Founder/Owner of Chicagoland Home Staging. “The best strategy for the 50 year old home, and any home, to receive an even higher offer and sell at a faster rate is when the interior design has the most buyer-friendly colors and arrangement created by experienced home staging professionals.”
Amaze Home Sellers For Future Family Referrals
We have also seen that asking questions about your seller’s family early on in the process can strengthen your relationship with them, and it may give you some extra insight when it comes to that future family referral.
Anytime you wow your clients with a fast sale or a higher price than they expected, they will be extra motivated to send you referrals. Staging their home with gorgeous and intentional homes staging interior design can get you that amazing sale, and it will leave an impression they won’t forget.
Get in touch with Chicagoland Home Staging and let’s add some value to your next sale in this hot market! It’s one way you can get a step closer to future referrals from those closest to your current home seller.
Do you have a space you’d like staged for your home’s sale? We are staying ahead of the buyer trends and bringing you the latest design science for your beautiful staged home here in DuPage County, Illinois. Interested in learning how Chicagoland Home Staging helps you sell your home faster and for more money? Contact Chicagoland Home Staging for an instant home quote in DuPage County!