Home Staging Blog

One of the biggest questions people are asking today is, "why use home staging in such a hot market?" In 2020, 41% of sellers who used a real estate agent found their agents through a referral by friends or family (National Association of Realtors). As a listing agent, successful REALTORS have the advantage when it comes to word of mouth referrals who have built their brand and referral network.

Before putting a property on the market, oftentimes Chicagoland home staging will recommend decluttering the home, removing nearly 80-percent of a home seller’s belongings to ensure a clean, organized space prior to listing. Our team explains to sellers it’s important to start packing up belongings not needed or in-use while the home is on the…

We’ve reached the end of a pivotal year not only in our home staging business, but the entire world has underwent a transformation — altering life as we knew it. The word “home” took on a whole new meaning during lockdown, as we were forced to find room in our homes for offices, school lessons,…

This time of year, it’s especially important to create a cozy feeling that taps into potential buyers’ emotions. The goal is to fill each room with an ambiance so comforting they won’t want to leave.

This time of year, it’s especially important to create a cozy feeling that taps into potential buyers’ emotions. The goal is to fill each room with an ambiance so comforting they won’t want to leave.

Most years now is the time the real estate market will slow-down but, if you find yourself contemplating whether or not to sell a home during the holiday season know there are some unique opportunities to take advantage of. In 2020, we saw home sales and prices hit decade-plus highs following decade lows in the…

REALTORS know that the heart of a home is the kitchen. When buyers tour homes, the kitchen is what they are most interested to see first. It helps them determine the potential for cooking, gathering, and entertaining. Let's look at three eat-in-kitchens to see how we created a cosy and welcoming environment for families of all sizes.

Many of the properties in outlying areas that we serve around Chicago– like Naperville, Glen Ellyn, and Wheaton are welcoming hot spots for new and growing families. A family home requires specific spaces and functions to highlight, particularly a family room where loved ones of all ages can gather together to play, entertain, and relax. When…

Let's look at the "secret" branding of how you as an agent can set yourself up to maximize the current market and any market. Starting with the neighborhood surrounding your current listings today, here's how you can leverage your brand to surprise and attract the neighbors attention to your quality of service, brand, and fast results!