The 3Ps of Marketing When Staging a Home
Most homes sell faster and for more money when they are marketed properly. Every successful product has a marketing strategy behind its visibility, so why not your house, too? It’s a way bigger transaction than let’s say buying a Coke and their marketing budget for 2019 was over $4 billion!
When you consider selling a home the 3 Ps of marketing: product, price, and positioning are all affected by the way a property is staged. Combining these different marketing tactics to meet your potential home buyer’s needs and wants will expedite the home selling process.
Think of Your Home as a Product.
A product relates to what it is you’re actually selling to a buyer, including the key features and benefits they can enjoy from buying your home. When marketing a home, it’s important to focus on the lifestyle a buyer can led.
Take a look at this living room transformation. Pictured above the living room appears small, the floors look like they need repair and there is little to emotionally connect to in this space verse the after shot below.
Our staging team took the time to assess any repairs and increased the quality of this space by styling furnishings and accessories that appeal to an entertaining lifestyle. Which image would you pay more for?
Increase the Value to Justify the Price.
Even though, home stagers don’t set the price, (the Realtor does) they are often called upon to illustrate the value of a property and stage the space to provide a competitive advantage in the marketplace.
When determining a sales price, identify how much a home buyer is willing to pay for your home by looking at other home’s that recently sold. In many cases, the seller’s profit margin will also be considered when setting a price. We suggest working with a Realtor to get the best possible return on your investment, feel free to contact us if you’d like an agent referral.
Positioning is the Key to Marketing.
When a house is staged properly, it will appeal more to a home buyer, than a non-staged property creating faster results. According to The 2020 Consumer’s Guide to Real Estate Staging, that survey 13,000 staged homes, Staged homes sell faster, averaging just 23 days on the market.
Our home staging team thrives on making sure each property is ready for its debut. Even the most desirable properties, locations, and price points can benefit from staging in order to create a higher demand and price point. This ultimately will make the real estate agent’s task of promoting, advertising, and selling the property much easier when highlighting the show-ready home for sale.
Do not underestimate the importance of your property’s presentation, it starts with a home staging consultation, that you can schedule with us here. It’s time to stage to provide the best first impression online, get more buyers at the front door, and more money at closing.
