When a home buyer typically tours a property the first idea that usually comes to mind is, “how would I live here?” “Where would all my ‘stuff’ go?” Without furnishings in a room to create visual cues, often times a buyer will feel confused and deterred to make an offer. It’s important to clearly define each room as it’s originally intended purpose, so buyers can see not only the functionality of the property but how they can envision themselves living there.

Here at Chicagoland Home Staging, we specialize in staging vacant properties to bring your empty rooms to life! Our massive inventory allows us to create a picture-perfect home that prospective buyers will not be able to resist. Vacant properties, especially new construction homes benefit from home staging because it showcases the builder’s hard work by featuring a lifestyle story buyers can aspire to. Here are four reasons to stage a new construction home…

Judging the Size of Empty Rooms

Without furniture as a frame of reference, it is hard to tell what will actually fit in a room. Do you think there is enough space for an 8 or 12 seat dining table inside this new construction property on Center Street in Naperville?

Formal dining room prior to staging Naperville home

Demonstrating a room’s furniture layout is important, especially if a room is small or has little wall space due to doors, windows and other architectural details. Empty rooms will appear smaller than they really are not only in photos, but in person. Our team was easily able to highlight an 8-top seating area in this dining nook.

Formal dining room after staging by Chicagoland Home Staging

Lack of Function 

Can you determine what a buyer should use this space for pictured below? Is it a family room, an office, or a formal living room? Without a clear definition buyers will have a hard time figuring out furniture placement in this long, rectangle room. When buyers are viewing photos online and cannot see the proximity of the room within the house, they’ll move onto touring competitive listings.

A large spacious room of the front entry lacks function

At Chicagoland Home Staging, highlighting the use of each zone within a room helps the buyer understand its functional value. As you can see below we created two seating areas in this space to maximize the square footage.

A long rectangle room defined by Chicagoland Home Staging

Downplay Negative Aspects of the Home

Furnished and accessorized rooms minimize the appearance of imperfections. From a superficial crack in a wall to a distracting window placement a buyer’s eye will go directly to these negative aspects if the room is left empty. Every home has its shortcomings and drawbacks but once a home is furnished, they naturally go unnoticed. 

Master bedroom prior to staging with Chicagoland Home Staging

The before photo of this master bedroom looks dark, small and your eyes go directly to the corner with two windows. With the proper furniture placement the windows now make sense and the bed remains the focal point in the room. Our team also showcased a seating area to reveal how much space this master bedroom actually has.

With proper furnishings, this master bedroom is a buyer’s dream retreat

Lack Luster Emotional Appeal

Vacant homes do not appeal to the emotions of a buyer. It’s hard to create a mood or portray a lifestyle when a home is vacant. Only 10-percent of buyers can envision themselves living in a vacant space. A large empty room like the one pictured below makes it hard to keep a buyer engaged in this space.

Lower level family room prior to staging

Staging focuses on improving a property to make it appeal to the largest number of buyers by transforming it into a welcoming and attractive product for sale. Our team used a sectional to define this large space, flanked the fireplace with two accent chairs and even added a work station. This clearly will emotionally connect with a home buyer who wants a large space to spend time with family members.

Staging often raises the value of a property by way of visually reducing the home’s flaws and gets buyers in the door. A home for sale is a product. Just like any other product, it needs to be merchandised and marketed properly contact our team at Chicagoland Home Staging to learn more about how we can help stage your new construction project.

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