Investors know that sometimes you need to spend money to make money. This is why they buy fixer upper properties, replace flooring, paint, add new cabinetry, tile, and more. So, why leave money on the table by opting not to stage?
Home staging creates a significant return on investment
The National Association of Realtors has said that staging can add as much as 10-15% more to the price of a home. If you are flipping a $250,000 home that could mean another $25,000.
Home staging helps buyers to emotionally connect to the home. It establishes flow and function. It can even make a home feel more valuable by appearing more luxurious. Fantastic contemporary furnishings, soft textiles, and warm colors create a home for buyers that may otherwise just been seen as the shell of a house. By allowing potential buyers to focus on what their lives may be like in the house vs how the furniture might work, buyers are more easily connected to the home.
All awkward spaces are removed when the home is staged, allowing buyers to focus on the features and finishes.
Cold and uninviting spaces are given life.
Chicagoland investors understand that the value of any update is not it’s cost but rather its return. If there is a significant enough return then that upgrade s worth doing. Home staging meets this criteria (and then some).
As the market continues to improve, there will be more and more investors ready to create a tidy profit by fixing and flipping foreclosed and run down properties. For these investors, staging is an imperative to make sure that they make the most of each of their investments.